bring a piece of heritage, everywhere you go

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Why Sira?

carrying the love with us

When we left our homes, hopeful and excited, to travel many miles across the Atlantic, we carried our memories of home and the love of our families in these scarves. It drove away the loneliness of building a new home from nothing, carrying bits of our old homes with us. We want all of you to carry them too, these colors and patterns and materials that represent your culture and heritage - made and worn by generations of women with love and pride.